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     Standard Culture was founded by David Franklin in 2018. When it was originally founded it was merely an idea. He was a personal trainer with a vision for what his team and culture could be. It was never about  fitness, but what fitness can do for people. David's goal was to help people grow in not just their physical abilities, but in mind and spirit. After two years of hard work he has built a team and culture dedicated to changing societal standards and raising the bar, of not just what fitness should be but relationships and community as well . As a result of  David's hard work today, the brand is no longer merely an idea but a company that incorporates much more than just fitness. David alongside his cofounder and business partner Ali Anderson have set out to work, determined to deliver style to shoppers worldwide. Our store policies are fair and generous, our customer service is smart and useful. So what are you waiting for? Start shopping online today and find out more about what makes us the standard of excellence.